North Texas Municipal Water District
Communications and Branding Refresh
Wiley, Texas
Project Overview
The North Texas Municipal Water District (NTMWD) provides essential water, wastewater and solid waste disposal services to more than 1.6 million residents across 10 counties in the North Texas region. The 60-year-old agency was in need of a communications/branding update to align the agency’s communications materials and messaging with the sophistication of its services. Updating virtually all District’s communications including digital tools, website, annual report, social media and creating videos was a key way to better convey the critical role and value of the organization.
Sigler Communications' Role
Sigler Communications was retained by NTMWD to completely overhaul and refresh the District’s communications materials including writing and designing the District’s website, creating infographics, updating the social media channels, writing and designing the annual report and developing templates for PowerPoint slides.
We developed and honed messages to resonate with multiple stakeholders including mayors and city councils of the 90 communities they serve.
Deliverables
Annual reports to share successes and challenges
eNewsletters targeted to specific audiences
Powerpoint templates to carry the branding through presentations
Writing and designing an updated responsive website
Completely revamped the District’s website.
Created infographics
Results
NTWMD has received positive feedback from reporters, members, peers on the improvement of the communications materials. Website traffic has increased significantly including the time spent on the site and the pages visitors are viewing.