Colorado Department of Public Health and Environment, Historical Public Exposures Studies on Rocky Flats
Public Outreach/Issues Management
The Colorado Department of Public Health and Environment (CDPHE) embarked on a nine-year study to determine if chemical and radioactive contamination released from the Rocky Flats Nuclear Weapons Plant during its operations caused possible health effects to residents living in surrounding communities. Because the studies, in part, resulted from public outrage about the secrecy of Rocky Flats operations, contamination and perceived health risks, it was critical to have a proactive public education and involvement program.
Sigler Communications' Role
Sigler Communications performed the day-to-day management of the public involvement program on behalf of the state health department. Our responsibilities included:
- Explaining the scientific approach to calculating potential health risks in lay terms (as it was not scientifically known the effects of low-level exposure to plutonium on the human body)
- Putting Rocky Flats health risks into context for residents so they could weigh the level of risk from being exposed to off-site contamination to other risks in life, e.g., smoking, driving a car
- Broadening awareness and understanding of the studies’ purpose, process and results
- Encouraging and expanding public outreach and involvement.
Our firm assisted members of the 12-person Health Advisory Panel and the technical staff to communicate complex technical information to local elected officials, community opinion leaders, the news media and the public. In just one year, we placed speakers in more than 40 civic and community groups. As part of the outreach, we also concepted and launched an advertising program that increased awareness about the study and public involvement opportunities. To supplement these meetings, we wrote and managed the design and production of related collateral materials including a quarterly newsletter, citizen summaries of study activities and technical topic papers that explained scientific components of the study in lay terms. Most importantly, our firm worked directly with a team of experts to put the anticipated health risks into context for surrounding neighbors.
Despite intense activist opposition of the study and Rocky Flats in general, the Historical Public Exposures Studies were completed with far-reaching public acceptance of the results. Due to the extensive outreach campaign, we were able to:
- More than double public meeting attendance for quarterly meetings
- Encourage positive news coverage on the studies’ credibility
- Educate and engage more than 2,000 community members to attend presentations given by representatives of the Health Advisory Panel.
- Use outreach and communications to reinforce the credibility of the study