Bryn Webster
Account Executive
Expertise
Bryn Webster has been supporting the Sigler team for over five years, providing our clients with writing, social media, communication and project management skills. She is a content generation expert who coordinates website development, media communications, collateral development (event materials, news & enews stories, etc.), social media creation/implementation, stakeholder database management and project analytics, among other tasks. She has communications experience in infrastructure, water, professional trade associations, healthcare, senior living and environmental issues. She is also a wiz at new technology, customer management systems, and databases and is skilled at training clients on the use of these tools.
- Project management and coordination
- Media relations and monitoring
- Social media strategy and implementation
- Branding and messaging
- Copywriting – press releases, news & enews stories, project reports
- Website content and development coordination
- Subject matter expert, interviews and research
- Strategic planning and counsel
Experience
- Account management for Bois d’Arc Lake.
- Project management including website, event collateral, social media campaigns and enews/news story coordination for Upper Trinity Regional Water District, Lake Ralph Hall, Christian Living Communities, Plummer and Security Water and Sanitation Districts, among others.
- Social media support for North Texas Municipal Water District, Bois d’Arc Lake, Holly Creek Life Plan Community, Rio Grande Water Conservation District, Plummer and Longmont United Hospital. Work includes brainstorming campaigns, creating editorial calendars, writing and designing posts with accompanying images, sharing & boosting posts, running contests and tracking analytics. It also encompasses social media monitoring of various social media platforms for both client coverage and key themes that influence communications strategies.
- Copy writing specialist for e-newsletters, brochures and fact sheets, reports, news stories and event-related collateral (i.e. banners and invites). Project writer for clients including Bois d’Arc Lake, Security Water and Sanitation Districts, Lake Ralph Hall, Upper Trinity Regional Water District, Christian Living Communities and United Technologies Corporation.
- Content writer and coordinator for full website redesigns by Upper Trinity Regional Water District, Lake Ralph Hall and Bois d’Arc Lake.
- Media relations support for clients such as Holly Creek Life Plan Community and Bois d’Arc Lake. Work includes drafting editorial calendars, formulating pitches, writing press releases, pitching news media and arranging interview.
- Manager of Sigler Communication’s Meltwater account for various clients, tracking and reporting media mentions of client companies or issues of interest, creating media contact lists and tracking/analyzing media trends including the positive vs. negative sentiment, advertising value equivalent, exposure and potential reach of media coverage.
- Special event coordinator and support for press gatherings, grand openings and public meetings including groundbreaking events for Bois d’Arc Lake and Lake Ralph Hall and key events at Holly Creek Life Plan Community and other Christian Living Communities.
Education and Affiliations
Bryn graduated summa cum laude with an English Writing Bachelor of Arts Degree from Wheaton College. When not working on her latest project, Bryn can likely be found baking, writing poetry, or hiking in the mountains she loves.